Making Your Mark: Redefining Influence with Vision and Purpose

At the Women, Influence, Power in Law (WIPL) conference, attendees gathered for Making Your Mark: Redefining Your Influence in Business Strategy with Vision and Purpose, a dynamic session focused on how women leaders can amplify their impact within their organizations. Held on October 6, 2025, at the Gaylord National Resort & Convention Center in Washington, D.C., the presentation explored the evolving role of influence in legal and business leadership—and how intentional vision, purpose, and personal branding can drive meaningful change.

The panel featured insights from an accomplished group of speakers: Marni Helfand, CHRO of LevelBlue; Jaclyn Kaczmarek, Director and Senior Counsel at Ulta Beauty; Eileen Sethna, Partner at Levenfeld Pearlstein, LLC; and Jasmine Karimi, former General Counsel, Asia Pacific at FMC Corporation. Together, they shared real-world perspectives on aligning bold decision-making with business strategy, building trust with stakeholders, and strengthening one’s value as a leader.

Key Topics Discussed

The presentation guided attendees through a series of focused discussions aligned with the session’s slide framework, including:

• Making Your Mark
  An exploration of how influence extends beyond title, emphasizing vision, purpose, and strategic alignment as essential leadership tools.
• Redefining Influence in Business Strategy
  A deep dive into what authentic influence looks like today and which traits or skills leaders can adopt to build credibility and trust.
• The Power of Vision, Purpose, and Personal Branding in Communication
  Insights on aligning communication style, leadership presence, and personal brand with broader business goals.

Together, these discussions reinforced the idea that influence is built through clarity of purpose, consistent action, and the courage to lead boldly. The session offered both inspiration and actionable guidance, leaving attendees equipped to shape their leadership legacy with confidence and intention.

Read the full presentation slides here.